You could spend every day of the next two years building a site that you thought people might love, but unless it is properly optimized for the web’s search engines, it might just sit around on page 90 somewhere, never being seen by anyone. This article will explain a few great ways that you avoid falling into abyss.
To make your search engine optimization work for you, consider adding more content to your website. Even businesses that require face-to-face interaction should have content on their website for potential customers to browse. This builds confidence in your customer and paints you as the authority. Quality content matters, but you should always take quantity into account as well!
If you own a local business and want to make yourself more visible to search engines, make sure you list your business on Google Places. This step will bring up your business to the top of a Google search and will show any information you include (address, phone, website), as well as a map. You will greatly increase visits to your website – and visits to your business.
When dealing with Meta and title tags on your pages, you have to remember to keep them very unique. In the world of SEO, finding a site that ranks highly without the proper keyword usage is extremely rare, and most of the top-ranking sites constantly change their tags and make them unique to the people who are searching in their particular market.
To encourage searchers to click on your site, make sure that you choose a relevant meta tag for every page of your website. The meta tag is the brief description that appears under your title on the search engine results page, and without it, people may not know what your site is about.
SEO is not a one-time thing, so you always need to work maintenance on your blog or website. Check constantly for broken links, images that won’t load, and videos that have been removed from the host source and other broken paths on your pages. Search engines penalize sites that display broken links, so stay diligent here.
The abyss is no place for a great website. Make sure that you’re paying close attention to the tips contained within this article. You will get a feel for how search engines operate, and from there, you can start to format your site so that it’s search engine-friendly and eventually able to rank highly in your market.