The world is changing quickly and you need to start reaching out to online customers. A great way to do this is to start using video marketing to promote your products. If you aren’t sure how to properly use videos in your campaign, read the below article.
It is a good way to find out what customers want from you. Have people send in questions about your company or related topics, and then answer some of these questions in a brief video. Make a contest out of it by giving away some freebies to the customers whose questions you use.
If you are not really an expert on a topic, do not try to pretend. The best way to get around that is by interviewing people on video that are experts in your niche. A trade show or seminar is a great place to meet people that won’t mind doing a video.
Product manufacturers or resellers should create videos showing how the product can be used in alternative ways. For example, while duct tape is great for ducts, Duck Tape has created how-tos for a million other projects, even how to create a wallet! This leads to amazing viral video success on their part.
If your customers have a hard time using your product, make a video explaining how to do so. On one hand, you will have cleared up any problems and potential customer service issues. On the other hand, you will present a strong and favorable image of your company that is sure to appeal to potential customers.
If you are posting videos on a regular schedule, you have to stick to it. Over time, people will begin to anticipate videos from you and your company. The same way people follow television programs, they expect your videos to be released at a specific time and on a specific day. Let them know if there will not be an update or new video coming.
Make sure that your videos are promoted in a two-fold fashion. Let your existing core audience know that new content is up, via your blog and email or newsletter list. However, also make sure to promote it to new readers through social media posts and search engine optimization techniques within your budget.
Now that you’ve come to the end of this article, you can see how powerful video marketing is. By using video, it’s possible for you to reach a worldwide audience and increase your customer base. Just take what you learned from the above article and use it to create a solid video marketing plan.